Exciting New Accelerator Program
Whole Foods Market is excited to announce that applications are now open for its 2025 Local and Emerging Accelerator Program (LEAP).
This program, tailored for innovative startups and emerging brands, spans 12 weeks and focuses on fostering Early Growth for passionate entrepreneurs.
Alyssa Vescio, the senior vice president responsible for center store, sourcing, and product development, shared her excitement about welcoming a new group of ten visionary founders.
The LEAP initiative is designed to equip participants with vital resources and inspire fresh ideas, ultimately uplifting the shopping experiences of customers who value high-quality products.
Benefits of Participation
Startups involved in the accelerator will benefit from mentorship by Whole Foods Market team members, access to educational tools, and the chance for potential financial support.
There’s also an alluring opportunity for brands to secure shelf space in their local communities.
Additionally, participants may be eligible for a $25,000 equity investment from a fund managed by the Austin Community Foundation, making this a substantial chance for growth.
Success Stories from On the Verge
Furthermore, Whole Foods recently celebrated the winners of its 2025 On the Verge cohort—a program that connects local suppliers with select Whole Foods locations.
Recognized startups include Bon AppeSweet, Chuza, Pricklee Cactus Water, Fond Bone Broth, Mimi Cheng’s, Nufs, Tamalitoz by Sugar Rox, TruJoy Yogurt, Umaro Foods, and Ziba Foods.
Kelly Landrieu, principal planner for local and emerging brands, highlighted the remarkable dedication and vision of the On the Verge participants.
She expressed that mentoring these innovative producers allows Whole Foods to play a personal and meaningful role in their development, and she looks forward to seeing how they will thrive in the future.
If you’re an aspiring entrepreneur eager to seize this transformative opportunity, now is the time to apply! Partnering with Whole Foods Market could propel you toward extraordinary growth and innovation on your entrepreneurial journey.
Source: Foodbusinessnews