SYSTM Foods Mission
SYSTM Foods is dedicated to reshaping the beverage industry with health-focused options that cater to the modern consumer.
Co-founder and CEO Andy Fathollahi points out that the company is strategically positioned to satisfy the increasing appetite for nutritious beverages, thanks to its varied portfolio that includes well-loved brands like Rebbl, Chameleon Cold Brew, and Humm Kombucha.
These offerings appeal to those looking for high-protein, low-sugar, and even no-sugar drinks, as well as coffee-infused alternatives.
Consumer Trends
Fathollahi has observed a significant evolution in consumer attitudes regarding health and nutrition, particularly as individuals become more discerning about their food choices amid a sea of unhealthy alternatives.
He underscores the importance of connecting with consumers and addressing their shifting demands for wellness and nutrition.
As awareness grows about the link between dietary habits and overall health, people are looking for products that support their well-being.
This shift in mindset has contributed to the success of SYSTM’s brands, particularly in their pursuit of lower-sugar options.
The recent addition of Humm to SYSTM’s family in early 2024 is a testament to this focus.
Fathollahi highlights how the brand’s commitment to delivering functional benefits paired with reduced sugar makes it particularly appealing to today’s health-conscious shoppers.
As a parent, Fathollahi has seen firsthand how the younger generation actively engages with product labels, demonstrating an impressive level of nutrition awareness.
This burgeoning trend enhances the attractiveness of Humm, known for its accessible and flavorful kombucha that prioritizes low and no sugar.
While the kombucha trend continues to thrive within natural food markets, Fathollahi recognizes a robust opportunity for broader acceptance in mainstream retail environments.
Sustainability Commitment
With a growing number of consumers embracing the philosophy of “food as medicine,” Fathollahi sees a remarkable opportunity for SYSTM to connect with this preventative approach to health.
Sustainability stands as a fundamental principle for SYSTM.
An example of this commitment is Rebbl’s new 26-gram protein shake, which is crafted from upcycled barley proteins and packaged in recycled PET plastic.
Fathollahi emphasizes that genuine connections with consumers stem from brands that genuinely reflect their values, prioritizing efficiency and sustainability across all operations—from minimizing plastic use to responsibly sourcing aluminum and glass.
Looking toward the future, Fathollahi envisions harnessing the synergies between SYSTM’s brands to boost productivity and broaden their impact.
He stresses the need for intentional innovation in product development, ensuring that each brand’s offerings are tailored to its audience’s preferences.
For instance, dark chocolate flavors might resonate better with customers at health-oriented outlets, while milder options like milk chocolate could find a more receptive audience in conventional stores.
For SYSTM, aligning product offerings within its diverse brands is crucial for sustainable growth.
Fathollahi firmly believes that innovative products tailored to the unique needs of each brand’s consumer base will be the key to success.
The company remains steadfast in its mission to inspire healthier choices, committed to promoting wellness through intelligent and sustainable beverage options.
Source: Foodbusinessnews