SEATTLE — Exciting changes are on the horizon for Jones Soda Co., a brand celebrated for its unique sodas and hemp-infused drinks.
The company has recently revealed a series of pivotal leadership appointments that promise to steer it toward innovation and growth.
New Leadership Team
Scott Harvey has stepped into the role of Chief Executive Officer, while Brian Meadows takes on the position of Chief Financial Officer.
These appointments are part of a broader strategy to enhance the company’s operational focus and capitalize on its most promising product segments.
Paul Norman, who has served as chairman of the board and was interim CEO and CFO since late 2024, noted that the company has made significant strides in refining its strategic direction.
He expressed enthusiasm for the future, highlighting the vast experience that both Scott and Brian bring from their previous roles in the food and beverage industry, where they successfully led transformative efforts.
Scott Harvey joins Jones Soda from Dunn Brothers Coffee, where he served as president.
His extensive background includes leadership positions at well-known brands, including Golden Krust Caribbean Bakery, Black Rifle Coffee Co., Nathan’s Famous, and LSG SkyChefs, evidencing his capability to drive business success.
Product Innovations
On the financial front, Brian Meadows contributes vital expertise gained from his tenure at Simply Better Brands Corp., where he played a key role in the growth and development of the Hero brand Trubar.
Embracing a refreshed vision, Jones Soda Co. aims to innovate both its legacy and newer products.
Among the forthcoming changes are the launch of 7.5-ounce Jones minis and zero-sugar options of popular flavors, alongside the continued promotion of its 12-ounce craft sodas.
The company is also set to enhance its modern soda offerings, particularly within the Pop Jones and Fiesta Jones lines.
Pop Jones will feature functional sodas made with all-natural ingredients, catering to health-conscious consumers with just 30 calories per serving and beneficial components.
Similarly, Fiesta Jones— a vibrant, caffeine-free range designed for convenience stores—will stay true to its roots, containing 80 calories and no artificial ingredients.
Expanding Beverage Options
In the adult beverage segment, the invigorating Spiked Jones and Mary Jones Hemp Delta-9 (HD9) series will both see enhancements.
Spiked Jones uniquely combines six beloved pure cane sugar soda varieties with hard ciders, while Mary Jones Hemp Delta-9 (HD9) offers enticing THC-infused alternatives to standard alcoholic drinks.
With these invigorating leadership transitions and a commitment to innovative product development, Jones Soda Co. is set to embark on an exciting journey, striving to thrill customers with every unique beverage crafted.
Source: Foodbusinessnews