Welcome to Mars, Inc.
Mars, Inc. is excited to welcome David Jacobs as the new vice president of marketing for Mars Food & Nutrition in North America.
Role and Responsibilities
In his role, Jacobs will concentrate on developing creative strategies that aim to boost market visibility and improve growth in the rice and ready meals categories across the United States and Canada.
He will also lead important initiatives designed to generate value within the organization and drive growth strategies for prominent Mars brands, such as Ben’s Original and Seeds of Change.
Collaborating closely with Dave Dusangh, who serves as the regional president of Mars Food & Nutrition North America, Jacobs is set to make a significant impact.
Background and Experience
Jacobs comes to Mars with an impressive background, having spent over 17 years at SC Johnson, where he was most recently the executive director and head of marketing for North America.
His career is distinguished by impactful positions at Unilever across marketing and sales, as well as experience in strategy consulting for Monitor Deloitte in Canada.
The leadership team at Mars is enthusiastic about Jacobs joining their ranks.
They highlight his proven success in building recognized consumer packaged goods brands and leading high-performing teams.
His vision and experience align with Mars’ dedication to delivering tasty, convenient, and nutritious meal options that adapt to the evolving preferences of today’s consumers.
The team looks forward to the fresh and inventive strategies that Jacobs will introduce, which are expected to significantly enhance the growth of the company’s brands and support overall business objectives.
Source: Foodbusinessnews